Relevant: bearing upon or connected with the matter in hand Socially: devoted to, or characterized by friendly companionship or relations
Relevant Socially: To be connected to, and have friendly relations with a devoted audience.
Building a devoted audience is not a task completed in a day but a journey that begins with understanding your audience and learning how they want you to connect. Stop trying to interrupt to get attention and start becoming what they are paying attention to. It takes meaningful conversations and involves engaging an audience with information relevant and wanted. Conversations from a brand to its audience should not be forced it should be requested. Want to learn what your audience is requesting click here.